Each method of marketing a website has its benefits. These seven options are some of the best and most profitable ways for businesses like this to reach more people.
Search engine optimization
Search engine optimization makes your website look better when people search for words related to your product or service. These words are called keywords. It is a very effective way to market a website, but it can take more work, time, and patience to move the needle.
SEO isn’t the same as search engine marketing (SEM), a broader term that includes paid advertising as part of a strategy to make a website more visible on search engines. Two main types of work need to be done for SEO: onsite SEO and offsite SEO. Onsite SEO, also called “on-page SEO,” is everything you do on your website to make it simpler for search engines to read and understand, like writing content.
Offsite SEO, also named “off-page SEO,” is what you do on other websites, like building links, to help people find your site. There are many parts to a successful SEO campaign, both onsite and off-site. Creating blog posts with useful information on your website is among the most well-known things to do.
These blog entries should be about key phrases in your industry, building a list of your website’s links from other sites, and a long list of small changes that add to a big difference over time. But the hard work pays off once you reach the top: More than 25% of your possible customers only click on the initial link they see in search results.
Pay-per-click (PPC) ads
Pay-per-click (PPC) advertising is an online ad where you pay each time a potential client clicks on your ad. You can find PPC ads all over the internet, from the top of search engines to banner ads on your potential customer’s visit websites and at the top of your inbox.
When someone clicks on your ad and goes to your website, you want them to do something specific. This is called a conversion when they do what you want them to do. To do this, you can make a landing page on your website whose sole purpose is to collect an email address or get the tourist to call you.
With a website builder like Site Maker, it’s easy to make a landing page, but there’s still an art to making a page that gets visitors to buy something. Check out Namecheap’s 101 Guide to Website Landing Pages for ideas.
PPC advertising is based on a bidding system, in which you set the price per click you’re willing to pay for an ad that targets a certain keyword. When a potential client searches for that keyword, the heuristic that runs the ad platform figures out which ads to show and in what order to show them. If a customer clicks on your ad, you pay what users bid on that keyword.
Social media marketing
You can’t get away from Facebook, YouTube, Instagram, TikTok, and the many other social media sites that are out there now. And you know that social media marketing works if you’ve seen a product or service noted while scrolling through posts or watching a video.
Don’t worry about how common it is, though, because there are ways to market on social media that have been shown to work. Social media marketing is a broad term for all of the things a brand does to promote a product or service on social media. Some of these are:
- Social media strategy: Whether you want to share content, have such a contest, work with influencer marketing, pay for advertising, or combine these things, they are all part of your social media strategy.
- Content creation: It means making posts, including graphics, photos, and even videos, and writing captions for each post.
- Influencer strategy: Influencers are an important part of social media marketing because they let brands show their product or service directly to the followers of a popular user. Influencers you work with can tell their followers to check out your website, and they can often do this by giving them a discount code.
- Advertising: Putting your products and services at the front of the line by paying to be in a potential client’s feed or embedded in a video. Costs, strategies, and return on investment (ROI) vary by console and depend greatly on where your potential clients spend the most time.
The best method to obtain in touch with people is through email inboxes. A 2014 study found that email can be up to 40 times more efficient than other forms of marketing. Numerous customers say they want to get emails from their preferred brands, whether to get the latest news or a coupon they didn’t know about.
The success of an email marketing campaign could be measured in several ways, such as the number of people who opened the email, the number of people who snapped on a link in the email and went to your website, and the number of people who did what you wanted them to do once they got to your website.
Putting interesting and compelling content on your website is a great method to introduce new people to your business. By posting new content on your blog, you can reach a wide range of valuable audiences who might need a little more convincing to make the next step. You can make content based on several pillars, such as:
- Providing useful information on a popular subject
- Putting a fresh and interesting spin on a problem in your industry
- Talking about new and developing themes in your field
- Demonstrating novel applications for your product or service
Content creation is a great example of a website marketing strategy that can be used to help other strategies. You can make content to help with SEO for your website, make trying to engage social media content predicated on your blogs, add information that people will want to share to your email campaign, or develop leadership to help you or one of your team members become an expert in your field. Content creation is the best way to market a website because it keeps giving back.
Retargeting isn’t quite a way to find new customers, but it does give you a second chance to turn visitors who have already been to your site into customers. A retargeted campaign sends ads to individuals who have been to your website before so they know at least a little about your business and try to get them to come back and do something on your site. This type of advertising keeps track of who has been to your site before but can’t accept it by filling out a contact page, uploading and downloading content, or doing something else.